Derbion to welcome Bodycare’s East Midlands return
Derbion will host the second venue for the health and beauty brand’s comeback, with a studio store concept due to open on Saturday, 22 August.
The concept store follows the brand’s relaunch in Sheffield last month, with a further 13 stores planned over the next year, including in several Midlands locations.
The brand is currently rebuilding its high street presence following a collapse into administration last year, which triggered the closure of all 147 Bodycare stores.
Potential openings later this year include Highcross in Leicester, Merry Hill in Brierley Hill, and Grosvenor Shopping in Northampton.
Beth McDonald, Managing Director of Derbion, said the centre was “hugely excited” to welcome Bodycare back to Derbion
“As well as offering exceptional value for customers, the Creator Studio will be a brilliant addition which is sure to prove extremely popular with our local community here in Derby,” she said.
“Bodycare is the latest in a raft of new stores that have joined the centre this year and we look forward to announcing further news soon.”
As part of the brand’s revival, its new store format includes a professional content creation space, free to use for local creators, charities and community groups.
Charles Denton, chief executive of Bodycare, said the facilities would be available for free to “anyone in Derby who wants to use it.”
“Our broadcast studios sit at the heart of Bodycare’s new Studio Store concept, designed to make shopping a place of discovery rather than simply a place to buy products,” he said.
“By combining retail with live content, creator experiences and expert-led brand events, the format allows customers to discover emerging products, trends and advice in an interactive environment.”
