Rolex heading to Nottingham in ‘significant’ letting deal
Rolex and Goldsmiths will move into a flagship store in Bridlesmith Gate, with the store expected to open in time for Christmas trading.
Fit out works have now started at Bridlesmith House, a 29,000 sq ft mixed-use building which was acquired by Endymion Property Group in 2022. Since acquisition, the property has undergone a comprehensive transformation programme, according to letting agents FHP Property Consultants.
“This is a hugely significant transaction for both our client and Nottingham city centre,” said Jack Shakespeare, director at FHP Property Consultants.
“Securing Rolex and Goldsmiths demonstrates the continued appeal of the very best retail locations and highlights the confidence that major international brands have in Nottingham. Bridlesmith Gate has long been recognised as the city’s premium retail pitch and despite some turbulent years, this letting further restrengthens its position.”
Natalie Shaw of Endymion Property Group added: :We are delighted to welcome Rolex and Goldsmiths to Bridlesmith House, a letting which almost completes the full repositioning of the building following our acquisition of the property in 2022.
“Rolex’s decision to build a larger presence at Bridlesmith House is a powerful endorsement of both the building and Nottingham City Centre and demonstrates that exceptional locations continue to attract exceptional world-class brands.
“We are also grateful for the positive collaboration with the Council planning teams on the forthcoming improvements to the Bridlesmith Gate street scene which will further enhance Nottingham’s premier retail destination.”
The letting leaves just two office suites available within Bridlesmith House, representing the final phase of the building’s successful repositioning programme. FHP Property Consultants has been retained as letting agent for the remaining office accommodation.

