Staffordshire builder looks north as it eyes up £100m target

The managing director of Cameron Homes says the market for SME house builders remains tougher than ever, as it looks to top the £100m turnover mark for the first time next year.

The company currently has nine live developments across the Midlands with a £36m pot to fund new land acquisitions across the region, but it is set to look north for the next stage of its development, eyeing up sites in Cheshire and Manchester.

Guy Bebbington, managing director of Cameron Homes, said the company had continued to grow steadily since its birth in 1994 – but said sustaining that growth was becoming more challenging in the face of strong headwinds for the industry.

“There is no question that this is one of the toughest environments SME housebuilders have faced, with rising costs, increasing regulation and ongoing planning challenges,” he said.

“That said, challenge also creates opportunity for businesses like Cameron that are committed to adapting. We are investing in digital skills, systems and our product, to stay ahead of these pressures.

“We have acquired eight development sites across the Midlands this year, with many more already in the pipeline. For the 24 months ending December 2026, we will have secured development land for 1,000 family homes.

“The solid, sustained investment in prime residential land, our people, and the quality and energy efficiency of our hand-crafted homes, has set us on track to virtually double this year’s turnover to over £140m before the end of the decade.

Cameron Homes has also unveiled initial visuals of its proposals for a 50-acre development of up to 450 homes and community facilities in Chasetown, Staffordshire, where the group’s head office is located.

The proposed ‘grey belt’ development would include 30-acres of affordable housing to meet the local need for energy-efficient new homes, in line with Lichfield District Council’s requirements.