Work starts on final phase of Longbridge Rover reboot
The regeneration of one of Birmingham’s most famous manufacturing sites has taken another step forward, after Indurent confirmed it had started work on 13 industrial units at the former MG Rover works in Longbridge.
Planning permission for the 340,000 sq ft scheme was granted in November, with contractors Benniman appointed to deliver the buildings earlier this year.
The 18-acre site which once formed part of Birmingham’s famous car manufacturing industry until the eventual collapse of the Rover group and closure of the plant, which was once the largest car factory in Europe, in 2005.
The start of construction marks a major milestone in the regeneration of the area, with £30 million of investment set to deliver modern industrial employment space to support jobs, skills development and long-term economic growth. Once complete, the scheme will create 590 full-time jobs, as well as 280 roles during construction, and local opportunities for training and skills.
Jess Evans, planning director at Indurent, said breaking ground on the final phase of Indurent Park at Longbridge marked a “pivotal moment” for the former MG Rover works.
“We are proud to be bringing forward a modern, sustainable employment hub that will attract high-growth industries and create hundreds of skilled jobs in the region,” she said.
“The West Midlands has a strong industrial heritage, with its strategic location and excellent connections, and this next phase of development reflects our commitment to deploying capital into regions with long-term growth potential.”
SGP are the architects for the scheme, with planning consultancy provided by Planning Prospects. The professional team also includes Wakemans, Hopkins Coats Associates, and Rodgers Leask.
The scheme was approved by Birmingham City Council’s planning committee on 20 November.
Mayor Richard Parker completed a ceremonial signing of a steel beam to mark the start of construction, declaring that the site had been “brought back to life”.
“This development is another milestone in the regeneration of this once iconic site and will continue its proud industrial heritage while creating good quality jobs for the people of Longbridge and beyond.
“This land stood derelict for too many years following the collapse of Rover, but now, thanks to investment from Indurent and others, it is being brought back to life with hundreds of new homes and workspaces for the benefit of the local community.”
Plans and documents relating to the proposals can be viewed on the council’s planning portal using reference: 2025/02262/PA
