Staffordshire-based Tara launches land promotion arm
Chasetown-headquartered Tara has launched a strategic land business, which it says will support five-year land supply for its housebuilding divisions, Cameron and Keon.
Tara Strategic Land will be backed by 150 acres of land currently under promotion, or in the planning system – including a 50-acre plot in Burntwood which has outline plans under consideration for more than 400 homes.
The firm says sites currently under contract consist of a combination of brownfield land, greybelt sites and agricultural land.
Tara Group has appointed Kate Tait as director of strategic land and Elliott Lawley as head of strategic land at its new subsidiary.
Tait joined Tara Group in 2020 and has more than 35 years’ experience in residential development in the Midlands. Lawley joined the group as a graduate in 2018 and has since progressed within the business.
“As the pressure on land supply grows and the planning landscape remains fraught with complexities, strategic land promotion requires an increasingly specialist approach,” said Tait.
“From initial conversations through to planning permission, we’ll be hands-on with deep local market knowledge, technical expertise, and a track record of delivering sites that go on to become the homes and places people are proud to live in. If you own land, or represent someone who does and you’re wondering what it could become, we are eager to talk.”
Tara Group has 300 employees and achieved a £213m turnover in 2025 via Chasetown Civil Engineering and its two housebuilding divisions, Keon Homes and Cameron Homes.
Elliott Lawley, head of strategic land, added: “Land is the foundation for every development opportunity. Long before a single home is built, the right sites have to be identified, solid relationships built, and the optimum planning permissions secured.
“This requires patience, trust across the project team and advisers, and technical housebuilding intel. Tara Group has excelled in creating value from residential land for decades, but now our strategic land function has a name and an identity of its own, which will enable us to grow and deliver far more.”
