Abode Student launches £80m Midlands PBSA push
Student homes developer Abode Student says London’s “saturated” PBSA market is behind a regional push in Birmingham and Nottingham.
Construction is due to begin later this year at two sites in Birmingham and Nottingham, set to deliver more than 500 student beds as part of the launch of the company’s portfolio in the Midlands.
The firm received detailed planning permission in 2024 for its 317-bed “Wireworks” site at Cecil Street in Birmingham’s Knowledge Quarter, while a planned 205-room redevelopment of a former leather works in Denman Street in Nottingham, got the go-ahead earlier this month.
Company founder Ashley Ladson says its strategy responds to “fundamental shifts” in the student market, and has targeted two major Russell Group city centres with “strong demographic tailwinds” and sustained international student growth. The firm is also eyeing up future sites in the North of England, and in Bristol.
“London is saturated. The real opportunity is in regional markets anchored by Russell Group universities,” he said.
“Birmingham and Nottingham offer better yields, lower entry costs, and students who value location over luxury. Our sites are within walking distance of major campuses because that’s what students prioritise.
“Manchester is a natural next step. With more than 86,000 students, it’s a city where our approach genuinely resonates, accessible design in the right locations.”
Abode Student says it’s working in collaboration with acclaimed interior designer Miminat Shodeinde as it refines a model based around accessible pricing and proximity to campus over premium amenities.
And the firm says the early response to the schemes has backed up its strategy. Abode Student Leatherworks, Nottingham expects 40% of its capacity to be pre-booked 18 months prior to opening, significantly outperforming regional averages and demonstrating strong demand for affordable, design-led accommodation in prime locations.
Abode Student has appointed Christopher Dee LLP to approach the funding market on its behalf, with construction work expected to begin in November.
