Keon started work on 32 council homes in the Heath Town district of Wolverhampton earlier this year. Credit: Keon Homes

Tara Group sets 2030 target after B Corp award

Staffordshire-based housing group Tara is targeting annual revenues of £400m by 2030 as it looks to expand its housing and construction businesses.

The group, which owns open-market housebuilder Cameron Homes and affordable housing developer Keon Homes, said its growth plans would be supported by the recent launch of a strategic land promotion business and the delivery of its five-year plan.

The group’s expansion plans come alongside the achievement of B Corp accreditation by Cameron Homes and Keon Homes, while the group’s civil engineering business, Chasetown Civil Engineering, was also accredited earlier this month.

“Last year, we launched a new set of values called HEART, which are guiding principles that shape every big and small decision we make and help create an employee experience that people really value,” said Julie Caudle, chief operating officer at Tara Group.

“This was a fantastic starting point for the B Corp assessment. It meant that the foundations and the culture were already in place, and we just had to fine tune certain areas, including accountability and how we report our positive impact.”

Ben Young (assistant land manager), Julie Caudle (chief operating officer) and John Hickman (group land director). Credit: Tara Group

Established in 2018, Keon Homes has delivered more than 1,000 homes across 20 communities, working with ten housing associations and several local authorities.

Its projects include Phase 3 of Birmingham’s Port Loop and New Park Village in Wolverhampton.

Cameron Homes, meanwhile, is targeting the construction of 200 homes this year across ten developments in Derbyshire, Leicestershire, Nottinghamshire, Shropshire, Staffordshire and Worcestershire.

“We have exciting plans in place to grow the footprint of the group, with the recent launch of the strategic land promotion business and the execution of our five-year plan that will see us move towards £400m in annual revenues,” added Caudle.

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