Merry Hill centre announces 20,000 sq ft of lettings
Jewellery brand Lovisa has announced a new store in Dudley retail outlet Merry Hill Shopping Centre, ahead of the festive shopping season, as the centre confirmed a raft of new lettings and reinvestments.
The Australian-founded brand operates more than 300 stores in the UK, and a new 750 sq ft store sees them join Select Apple, Flying Tiger and Miniso in taking space at the centre this autumn.
Fusion-brand Miniso, which has recently signed for 2,400 sq ft of space at Merry Hills Lower Mall Level, is set to launch its debut store at the centre as part of a UK expansion which also saw the firm open a new store in Telford this summer. The store sells a signature range of plushies, toys, stationery, food, and home accessories.
The news comes after Flying Tiger also opened a 3,100 sq ft store, joined by the UK’s biggest Savers, at 5,900 sq ft, on the lower mall. Hotel Chocolat has relocated, and The Body Shop has renewed its commitment to the centre, reflecting a strong mix of investment and confidence from both new and existing tenants, according to centre asset managers Sovereign Centros.
“This mass retail investment highlights our tenants’ confidence and commitment to investing in the centre,” said Alistair Winning, asset manager for Sovereign Centros.
“These signings and openings give our customers an even greater choice of leading brands and experiences to meet the needs of our community, cementing Merry Hill as the preferred retail destination in the area.”
The latest signings follow recent activity at Merry Hill’s adjacent retail park, which has welcomed a trio of openings as part of a comprehensive refurbishment. B&Q, Costa Coffee, and Bensons for Beds have introduced 33,800 sq ft of new space to the now fully-let and trading site, further strengthening Merry Hill’s diverse retail mix.
Alysha Coric, Country Manager at Lovisa, said: “Signing for our newest location at Merry Hill is an exciting moment for Lovisa. Merry Hill has long been on our radar, with its desirable mix of complementary jewellery brands and its clear commitment to supporting its retailers.
“We are looking forward to opening our store later this year and bringing our sought-after accessories to Dudley and the wider catchment.”
